PEB, Progressive Experimental Brand, is balance between aesthetics and innovation, meticulous research for technical materials, passion for highly performance fabrics and functional details and devotion to a totally Made in Italy production.

Founded in 2008 by Massimiliano Poggiolini and Vincenzo Bruzzese as an experimental project for mens clothing, PEB is now an established brand sold worldwide in 8 countries: Italy, Japan, China, Russia, Korea, Thailand and United States.

Since the first collection in 2012, PEB presents high quality garments characterized by a minimalist design combined with contrasting texture of materials.

The designer, Massimiliano Poggiolini, takes inspiration from architecture and underground street culture as well as technical fabrics and extremely functional details taken from the world of sports. These references come together in a study of shapes and volumes realized with an unexpected combination of materials.

The quality of the product is enhanced by the value of Italian craftsmanship. Sportswear meets traditional menswear in a collection that can be worn everyday, yet standing out from the crowd.